Social Media Manager
Brooklyn, NY
Full Time
Mid Level
company
“A perfume is a world you can return to over and over again — a keyhole into far-off places, both material and imaginary.”
D.S. & Durga is a Brooklyn-based fragrance house on a quest to create transportive perfumes inspired by music, myth, and the mundane. Founded in 2009 by husband-and-wife team David (D.S.) and Kavi (Durga) Moltz, the brand is known for its uniquely distinguished perfumes, candles, and aromatic products.
David — an indie musician with a rare gift for perfume composition — creates all D.S. & Durga scents and their immersive environments. Kavi, an architect and designer, shapes the brand’s packaging, visual identity, and retail experience. Together they build worlds through fragrance: blending music, design, specificity, and a touch of surrealism to create original olfactive compositions that resonate with a cult-like global following.
Today, D.S. & Durga is sold in over 600 doors across 40 countries, with five freestanding stores in New York and Los Angeles. In 2024, the founders partnered with Manzanita Capital to accelerate the brand’s next phase of growth. With its distinctive approach to crafting accords that evoke lifelike objects, places, and characters, the brand is poised for significant expansion globally.
About Manzanita Capital
Manzanita is the family office of the Fisher family, investing in premium and luxury niche brands with strong growth potential. Their mission is to help entrepreneurs scale while protecting the creative integrity that defines iconic brands. Manzanita brings global reach and deep expertise across key markets, with notable investments including Diptyque, (MALIN+GOETZ), Susanne Kaufmann, and Space NK. In 2022, they exited Byredo in a landmark sale to Puig for a reported $1B.
role & responsibilites
As the Brand enters a new stage of growth, social media is becoming its most powerful platform for world-building — translating olfactory storytelling into a visual and cultural language that resonates globally.
The Social Media Manager will own and elevate D.S. & Durga’s social presence across platforms, combining creative direction, editorial storytelling, and real-time cultural intuition. This role is both strategic and hands-on: defining how the brand shows up across channels while managing day-to-day execution, content development, and community engagement.
Social Strategy & Planning
Professional Qualifications
Personal Characteristics
Additional Information
Reports To: Head of Marketing
Location: Brooklyn, NY (Hybrid – 3 days per week in office)
Team: Solo contributor (with intern and/or agency support)
Travel: Up to 10% (events, shoots, retail activations)
“A perfume is a world you can return to over and over again — a keyhole into far-off places, both material and imaginary.”
D.S. & Durga is a Brooklyn-based fragrance house on a quest to create transportive perfumes inspired by music, myth, and the mundane. Founded in 2009 by husband-and-wife team David (D.S.) and Kavi (Durga) Moltz, the brand is known for its uniquely distinguished perfumes, candles, and aromatic products.
David — an indie musician with a rare gift for perfume composition — creates all D.S. & Durga scents and their immersive environments. Kavi, an architect and designer, shapes the brand’s packaging, visual identity, and retail experience. Together they build worlds through fragrance: blending music, design, specificity, and a touch of surrealism to create original olfactive compositions that resonate with a cult-like global following.
Today, D.S. & Durga is sold in over 600 doors across 40 countries, with five freestanding stores in New York and Los Angeles. In 2024, the founders partnered with Manzanita Capital to accelerate the brand’s next phase of growth. With its distinctive approach to crafting accords that evoke lifelike objects, places, and characters, the brand is poised for significant expansion globally.
About Manzanita Capital
Manzanita is the family office of the Fisher family, investing in premium and luxury niche brands with strong growth potential. Their mission is to help entrepreneurs scale while protecting the creative integrity that defines iconic brands. Manzanita brings global reach and deep expertise across key markets, with notable investments including Diptyque, (MALIN+GOETZ), Susanne Kaufmann, and Space NK. In 2022, they exited Byredo in a landmark sale to Puig for a reported $1B.
role & responsibilites
As the Brand enters a new stage of growth, social media is becoming its most powerful platform for world-building — translating olfactory storytelling into a visual and cultural language that resonates globally.
The Social Media Manager will own and elevate D.S. & Durga’s social presence across platforms, combining creative direction, editorial storytelling, and real-time cultural intuition. This role is both strategic and hands-on: defining how the brand shows up across channels while managing day-to-day execution, content development, and community engagement.
Social Strategy & Planning
- Develop and execute D.S. & Durga’s social media strategy across platforms (Instagram, TikTok, YouTube, and emerging channels).
- Define content pillars, tone of voice, posting cadence, and engagement goals in partnership with the Head of Marketing.
- Translate brand campaigns, launches, and creative direction into cohesive, platform-native social storytelling.
- Maintain a unified calendar aligned with influencer, PR, and retail initiatives.
- Lead content ideation and oversee creation — from storytelling briefs to copywriting and visual direction.
- Manage external creatives (freelancers, photographers, editors) to deliver high-quality social assets.
- Experiment with native formats and real-time moments that extend brand reach and express cultural relevance.
- Ensure brand consistency and visual excellence across all social channels.
- Serve as the voice of D.S. & Durga online — engaging with followers, creators, and retail partners.
- Maintain timely, thoughtful responses and cultivate authentic community relationships.
- Identify and collaborate with loyal fans and micro-creators to extend brand storytelling organically.
- Monitor sentiment and surface community insights to inform future strategy.
- Track social KPIs (reach, engagement, follower growth, content performance) and report actionable insights.
- Benchmark competitors and category leaders to identify white-space opportunities.
- Collaborate with the Head of Marketing and Influencer & Advocacy lead to evaluate earned and paid performance across channels.
- Continuously test, learn, and refine tactics to drive awareness and engagement.
- Partner with the Senior Manager, Influencer & Advocacy to ensure content and creator programs reinforce each other.
- Collaborate with Creative, Retail, and Operations on launches, retail moments, and events.
- Align with LEDE PR and internal teams to ensure consistent storytelling across earned and owned media.
- Contribute to broader brand initiatives, bringing social insight and creative input into cross-functional planning.
Professional Qualifications
- 5–7 years of experience in social media strategy, brand content, or digital storytelling within beauty, lifestyle, or luxury consumer brands.
- Demonstrated ability to build and manage social platforms that drive engagement, awareness, and brand affinity.
- Strong editorial instincts and copywriting ability — able to write with tone, wit, and nuance.
- Deep understanding of social platforms, cultural trends, and creator-driven content ecosystems.
- Experience managing creative production processes and briefing agencies or freelancers.
- Skilled at reading analytics and translating performance data into actionable insights.
- Experience balancing creative ambition with structure and consistency in execution.
- High visual literacy and appreciation for design, aesthetics, and craft.
- Track record of thriving in fast-paced, founder-led environments with a high bar for creative quality.
Personal Characteristics
- Creative storyteller who sees the world through an artistic and editorial lens.
- Hands-on and proactive, comfortable taking ideas from concept to execution.
- Culturally attuned with a strong sense of what drives conversation and community.
- Organized multitasker with excellent follow-through and attention to detail.
- Collaborative and communicative, thriving in small, creative, cross-functional teams.
- Data-aware but instinct-driven — understands that brand-building requires both art and analysis.
- Resilient and adaptable, energized by experimentation and change.
- Embodies the D.S. & Durga ethos: imaginative, independent, and creatively fearless.
Additional Information
Reports To: Head of Marketing
Location: Brooklyn, NY (Hybrid – 3 days per week in office)
Team: Solo contributor (with intern and/or agency support)
Travel: Up to 10% (events, shoots, retail activations)
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